Advertise With Us

CheckersToWreckers.com is the ultimate online community for race fans, enabling users easy, reliable access to what is happening in the  exciting world of stock car racing.

Launched in May 2006, we are the destination for eastern Canadian race fans to access both regional and national racing news –  from weekly racing series at their local track – to regional touring series – to NASCARs top divisions.

Over the past 25+ years we have developed relationships with all of the Maritime tracks, many of the Maritime racers, as well as with  NASCAR media sources, that enable us to bring all reliable timely news to our audience. Combine these resources with our lifelong passion  for the sport and its people, longtime dedication to the promotion of stock car racing and the result is a comprehensive, user-friendly  site that has gotten the attention of race fans and racers, far and wide.

We offer our advertisers an engaged, loyal community – and unprecedented value. By advertising on CheckersToWreckers.com you’ll reach  this valuable segment of the market 365 days a year, 24 hours a day – rain or shine!

Our Audience

We have grown in leaps and bound, with just over 2.3 million hits in our first 12 months to a long-term average of more than 2 million hits per month.

Typical demographic…

  • 53% male, 47% female
  • 92% of our audiences are regional fans; 83% are NASCAR fans
  • 56% attend local weekly shows; 72% attend Maritime motorsports special events
  • 63% attend one or more NASCAR races each year
  • 4% are under 18; 32% are 19 to 35; 42% are 36 to 55; 22% are 55 and older
  • 17% earn less than $25k; 32% earn between $25k and $45k
  • 29% earn between $45k and $65k; 22% earn over $65k

Advertising Options

  • Logo – home page and throughout site on sidebars, random views with links
  • Banner – 1) top of page, throughout; or 2) content module on main page and random throughout
  • Background images with clickable links – global throughout site or specific page/s
  • Event advertising – specific, placed on event page

Additionally we would be pleased to consider marketing partners in the following entitlements: site sponsor, feature sponsor, section sponsor.

Rates

Vary by selection and duration, but can start as low as $1.64/day.

Limited availability; please call 902.444.0703 for more information.