CheckersToWreckers.com is the ultimate online community for race fans, enabling users easy, reliable access to what is happening in the exciting world of stock car racing. Launched in May 2006, we are the destination for eastern Canadian race fans to access both regional and national racing news – from weekly racing series at their local track – to regional touring series – to NASCARs top divisions. Over the past 25+ years we have developed relationships with all of the Maritime tracks, many of the Maritime racers, as well as with NASCAR media sources, that enable us to bring all reliable timely news to our audience. Combine these resources with our lifelong passion for the sport and its people, longtime dedication to the promotion of stock car racing and the result is a comprehensive, user-friendly site that has gotten the attention of race fans and racers, far and wide. We offer our advertisers an engaged, loyal community – and unprecedented value. By advertising on CheckersToWreckers.com you’ll reach this valuable segment of the market 365 days a year, 24 hours a day – rain or shine! Our Audience We have grown in leaps and bound, with just over 2.3 million hits in our first 12 months to a long-term average of more than 2 million hits per month. Typical demographic… 53% male, 47% female 92% of our audiences are regional fans; 83% are NASCAR fans 56% attend local weekly shows; 72% attend Maritime motorsports special events 63% attend one or more NASCAR races each year 4% are under 18; 32% are 19 to 35; 42% are 36 to 55; 22% are 55 and older 17% earn less than $25k; 32% earn between $25k and $45k 29% earn between $45k and $65k; 22% earn over $65k Advertising Options Logo – home page and throughout site on sidebars, random views with links Banner – 1) top of page, throughout; or 2) content module on main page and random throughout Background images with clickable links – global throughout site or specific page/s Event advertising – specific, placed on event page Additionally we would be pleased to consider marketing partners in the following entitlements: site sponsor, feature sponsor, section sponsor. Rates Vary by selection and duration, but can start as low as $1.64/day. Limited availability; please call 902.444.0703 for more information.
